Our products have come a long way since 1872, but I think what has always been vital to the Hardy brand is the focus and passion for the development of new, exciting and innovative equipment. All designed to give the angler the ultimate in performance and pleasure.

We have assembled an extremely talented and experienced new product development team over the years, all of whom provide a unique contribution to both the design and manufacture of Hardy fishing tackle. We also continue to make significant investments in advanced technology at our Alnwick headquarters, the spiritual home of fly fishing. We are world-leaders in computer aided rod design, and have introduced new endurance and life performance testing equipment, all of which greatly assist our development team in pursuit of the finest fishing equipment money can buy. With our intimate knowledge of materials technology and partnerships with some of the most sophisticated aeronautical and advanced composite suppliers in the business, Hardy continues to be the angler's product of choice.

Whether your preference is for a performance rod or reel or something more classically designed and built, I'm confident you will find this year's new catalogue full of products which you'd like to add to your collection.
After a lot of requests from around the world, we are delighted and proud to announce the introduction of the new Hardy Brothers Heritage range. Initially this will include a stunning new reproduction of our world famous Perfect fly reel (first introduced in 1888), along with Palakona and Gladstone split-bamboo rods. The Heritage range is made up of timeless classics, manufactured and hand-crafted by time served engineers at our Alnwick factory. Products that will mature and improve with age, and truly represent an investment in your angling future.

Hardy. Experience Fishing.
Richard Sanderson (Managing Director)